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 Eric Alt to host benefit

Things to Do

WOOD-RIDGE (Oct. 21, 2010) — The hottest Halloween ticket in town won’t be on Halloween this year. On Thursday, Oct. 28 at 8 p.m., Eric Alt Salon in Wood-Ridge will be transformed into an 80s-style disco complete with celebrities, go-go boys and red carpet. On hand to party for a cause will be Alt client Johnny Weir, that figure skating bad boy, style icon and media darling. Also scheduled to attend is The Real Housewives of New Jersey’s Danielle Staub. Staub is not only an Alt client but also a spokesperson for the charity that will benefit from the evening’s $25 suggested donation. Strengthen Our Sisters is a New Jersey-based shelter program for battered women and children.

“It looks like it’s going to be one heck of a party here in our little town,” Alt said. He was referring to the growing list of celebs and VIP respondents who also include The Naked Cowboy, fresh from his national media tour accompanied by, who else, The Naked Cowgirl. Alt has reasons to be happy. The event has attracted a notable list of sponsors including Fragoli Wild Strawberry Liqueur from Italy.

Models in red devil dresses will treat guests to the Fragoli Passion cocktail, a blend of Fragoli with Italian Prosecco. Also on board is an impressive roster of Bergen County restaurants including South City Group, Napa Valley Grill, Restaurant L, Red Hen Bistro, Clove Indian Cuisine, Flirt Sushi and Stony Hill Inn.

Alt has just announced that since the event will likely be a sell-out, advance tickets are now available at both the Wood-Ridge (219 Valley Blvd.) and Saddle River (67 East Allendale Road) salons. “It’s going to be a crazy scene at the door,” Alt explained. “If you don’t want to miss this, get your tickets now.”

Creative hairstylist, colorist and entrepreneur, Eric Alt is the owner of three successful salons in northern New Jersey’s Bergen County.

His first salon, Eric Alt Salon, opened in Wood-Ridge in 2005, followed by Eric Alt North in Saddle River. His expanding beauty business includes a unique line of hair care products inspired by the beauty and tranquility of the red rocks in Sedona, Ariz. The distinctive packaging evokes a Moroccan feel and has been a big hit with Alt Salon customers who literally empty the shelves by weeks end. The Alt Hair Products, launched in January 2010, are also available at select locations nationally. Originally a makeup artist, Alt turned to hair styling and coloring to expand his creative expression. He apprenticed in haircutting at Vidal Sassoon and coloring at Bumble & Bumble, working at the latter for four and one-half years following his apprenticeship. He is also a frequent stylist for editorial shoots and fashion shows, including Fashion Week in New York City.


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