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 ERA Justin helps you get the most out of your property

Real Estate

 Photo, ERA Justin
Terry Mertens, a Realtor professional with ERA Justin Realty, gives advice on setting the stage to sell your home. The firm is a real estate market leader celebrating its 60th anniversary throughout Bergen, Passaic, Essex and Hudson counties and Terry offers timely advice, which will prove beneficial to many readying their homes for sale.

RUTHERFORD (July 29, 2010) —
As important a landmark as buying a home is in people’s lives, you’d be surprised at how much of it can turn on snap decisions. If you’re selling a house you’ll have to put careful thought into buyers’ first impressions, because many sales will be made or lost before they reach the front door — or as soon as they walk through it. And many of the most important things you can do cost very little and can even bring a return on your investment.

First consider “curb appeal,” such as trimmed shrubs and new flowers, which puts your prospective buyers in just the right frame of mind. The feeling customers get from the upkeep of the building and grounds helps them easily imagine themselves as a resident. You want to do everything you can to make them see your property as their house, both outside and in.

Fresh, neutral paint is well worth the investment. Kitchens and bathrooms should be in sparkling condition — these rooms often make up the minds of many home-seekers. Odors like pet smells and cigarette smoke could distract a potential buyer — make sure that your property smells fresh and clean.

One of the most important things to do before showing your home is to clear out the clutter. The fewer items you have crowding your rooms and closets, the bigger your property will appear, and the easier it will be for potential buyers to envision placing their own possessions there. Remove personal effects such as family photos, children’s artwork and collectibles. Put some items in storage, or hold a garage sale to make a little money during the de-cluttering process.

Buyers should feel as if they are entering what could be their own home, not intruding on the personal space of someone else. That means striving to have your home look like a model home — decorating your property with a neutral décor in a neutral color palette. Repainting rooms in a neutral color also helps convey a sense of spaciousness.

Clean windows, fresh flowers and other small changes can make a big difference in what the homebuyer sees — and remembers. From major improvements, which guarantee a return on your investment, to subtle touches that tip the scales in your favor, the features of a house that we often take for granted can be the ones that determine your home selling success.

A little effort up front can save you a lot of time on the market. Good first impressions can help your property sell faster. That’s why ERA Justin Realty participates in their staging-assist program that helps sellers make the most of their properties and helps assure buyers that their listings they see are move-in ready.

ERA Justin Realty wants you to know that small changes made now can result in a big difference in your future. After all, making a property more appealing doesn’t have to take a great deal of your time or money, and can help it sell faster.

“The ERA Justin team gives back to the communities they serve through their real estate services and their charitable efforts and by keeping their communities informed on important issues. This is truly a team that is committed and determined and I’m honored to be part of this wonderful firm,” Terry concluded. To discover more, contact Terry directly at

The ERA Justin Realty team can be reached at either of its two Rutherford offices at 118 Jackson Ave. and 57 Park Ave. By office phone 201-939-7500, 201-438-0588 or 201-438-SOLD. View thousands of homes at and

Submitted by Terry Mertens

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